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Visana and SLRG:
more clicks for safe swimming fun
Initial situation
The health insurance company Visana and the SLRG (Swiss Lifesaving Society) have been making common cause with the “Save your friends” campaign since 2018. The prevention and awareness campaign aims to prevent swimming accidents and drowning. To reach young people in particular, who are especially at risk of swimming accidents, Visana and the SLRG produced a safety check and funny campaign videos — supported by professional track and field athletes Mujinga and Ditaji Kambundji.
Campaign on a wave of success
Between June and the end of August 2021, the “Save your friends” campaign drew attention to the risks of swimming in an entertaining way on social media, and for the first time with two formats on TikTok.
Attackera supported the campaign with programmatic advertising (display & video) and a uhoo placement. uhoo offers the possibility to deliver the ads exclusively in the immediate vicinity of rivers and lakes in order to create maximum relevance.
Example ads
Fresh success figures
Thanks to our digital advertising measures, the “Save-your-friends” campaign successfully reached users, including the relevant target group of 15- to 19-year-olds.
+13% Awareness
We increased unaided awareness of the campaign from 12 percent (2020) to 25 percent (2021).
TikTok + 40% Traffic
The one-day brand takeover placement on TikTok — that is, the full-screen display of the campaign ad for 3 to 5 seconds that linked to the landing page — generated almost 40% of the traffic for the entire campaign in just one day. The average session duration was half a minute.
CTR of 0,43%
The uhoo placements convinced with a respectable click-through rate of 0.43% and high-quality visits to the campaign page.
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Attackera is Google Partner
Attackera is a member of the IAA (International Advertising Association)