Visana and SLRG:
More clicks for safer swimming fun
Campaign on a wave of success
Between June and the end of August 2021, the “Save your friends” campaign drew attention to the risks of swimming in an entertaining way on social media, and for the first time with two formats on TikTok.
Attackera supported the campaign with programmatic advertising (display & video) and a Uhoo placement. Uhoo offers the possibility to deliver the ads exclusively in the immediate proximity of rivers and lakes in order to create maximum relevance.
Thanks to our digital advertising activities, the “Save-your-friends” campaign successfully reached users, including the highly relevant target group of 15- to 19-year-olds.