Attackera is a member of the IAA (International Advertising Association)
Smartconext:
Building orders and razor-sharp leads at the click of a mouse
Starting point
Smartconext is a Swiss marketplace for construction and real estate companies and represents an interface between construction companies of all sizes and potential clients. Smartconext delivers building applications and so called “submissions” (templates) directly to its customers via a flexible subscription system. This gives them crucial advantages in attracting new clients, as they have fast and structured access to all applications for planning permission and important decision-makers’ contact details.
Attackera accompanied Smartconext’s entry into the “market sphere”. The goal was to measure visitor flows and their behavior across the various campaign channels in order to obtain reliable campaign results.
Intergalactic good results
Paid & Organic Search
Based on a keyword potential analysis, we designed the campaign structure. We then integrated strategically important keywords into the landing pages. This increased the relevance of the paid ads and improved the ranking of the respective landing pages.
Programmatic Advertising
In order to attract valuable leads and existing contacts into Smartconext’s orbit and generate traffic within it, we employed two strategies. Firstly, we targeted potentially profitable user profiles in advance via Google Analytics. Secondly, we retargeted existing Smartconext users who had not yet registered.
Close monitoring and coordination
Using accurate monitoring and thanks to the coordination of marketing efforts across all channels, we were able to create an extremely efficient campaign structure. This enabled Smartconext to successfully promote its offer with ROI-oriented measures already at the time of market entry.
With this high-flyer project, we introduced Smartconext to the world of almost unlimited digital marketing possibilities and won the silver medal at the Best of Swiss Web Award 2020.
Attackera is Google Partner
Attackera is a member of the IAA (International Advertising Association)