Smartconext is a Swiss marketplace for construction and real estate companies and represents an interface between construction companies of all sizes and potential clients. Smartconext delivers building applications and so called “submissions” (templates) directly to its customers via a flexible subscription system. This gives them crucial advantages in attracting new clients, as they have fast and structured access to all applications for planning permission and important decision-makers’ contact details.
Attackera accompanied Smartconext’s entry into the “market sphere”. The goal was to measure visitor flows and their behavior across the various campaign channels in order to obtain reliable campaign results.