Construction orders and razor-sharp leads per click

Initial situation

Smart­conext is the Swiss mar­ket­place for cons­truc­tion and real estate com­pa­nies and repres­ents an inter­face bet­ween cons­truc­tion com­pa­nies of all sizes and poten­tial cli­ents. Smart­conext deli­vers buil­ding appli­ca­tions and sub­mis­sions (tem­plates) directly to its cus­to­mers via a fle­xible sub­scrip­tion system. This gives them decisive acqui­si­tion advan­tages, as they have fast and struc­tured access to all buil­ding appli­ca­tions and important decision-maker addresses.

Attackera accom­pa­nied Smartconext’s entry into the «market sphere». The goal was to mea­sure the flow of visi­tors and their beha­vior across the cam­paign chan­nels in order to obtain secured cam­paign results.

Intergalactic good results

Paid & Organic Search 

Based on a key­word poten­tial ana­lysis, we created the cam­paign struc­ture. We then inte­grated stra­te­gi­cally important key­words into the con­tent of the landing pages. This increased the rele­vance of the paid ads and improved the ran­king of the landing pages. 

Programmatic Advertising 

To attract valuable leads and exi­sting cont­acts into the Smart­conext orbit and gene­rate traffic there, we used two stra­te­gies. First, we tar­geted poten­ti­ally pro­fi­table user pro­files via Google Analytics. Second, we retar­geted exi­sting Smart­conext users who had not yet regi­stered. To increase the rele­vance of the digital ads we pro­duced, we acquired new cont­acts and retar­geted exi­sting ones. 

Close observation and coordination 

With exact moni­to­ring and thanks to the coor­di­na­tion of marketing mea­sures across all chan­nels, we were able to create an extre­mely effi­cient cam­paign struc­ture. This enabled Smart­conext to suc­cessfully pro­mote its offer with ROI-ori­ented mea­sures already at market entry. 

With this high-flyer pro­ject, we intro­duced the client Smart­conext to the world of almost unli­mited digital marketing pos­si­bi­li­ties and won silver at the Best of Swiss Web Award 2020.