Microspot.ch: excellent good cooperation

Initial situation

With a spectrum of half a million products from all areas of life, Microspot.ch is one of the largest Swiss online retailers. To increase media efficiency, we adapted the technology for the AdServer in 2017 and changed the measurement. With the following 3 «engines» of Programmatic Advertising we made the media performance of microspot.ch fly over (display advertising — banners, etc.).

Beispiel-Ads

Alle Display Social Media

Halfpage-Ad (300x600)

Rectangle (300x250)

Facebook Video-Link-Ad

Facebook Story-Ad

Snapchat Video-Ad

Intergalactic good results

Highest CPX

We maximized the performance to the highest possible utility limit (CPX) without reducing the necessary visibility.

Cost reduction

Attackera optimized the display advertising to achieve the necessary number of impressions (visibility of the ad) and to keep the ROI (return on investment) and the cost per click (CPC) low. Microspot’s objective was exceeded.

Efficient budget

We managed to redirect the budget in such a way that the strongest advertising channel always absorbed the sales. All other channels supplied the funnel with traffic and were automatically enriched via the product feeds (product information) and the audience lists.

With this rocket project we won gold at Best of Swiss Web Award 2018. Microspot is still a satisfied customer of Attackera today.