Microspot.ch: Excellent cooperation

Starting position

With a half a million products from all areas of life, Microspot.ch is one of the largest Swiss online retailers. To increase media efficiency, we adapted the technology for the AdServer in 2017 and modified measuring. With the following 3 “engines” of Programmatic Advertising we brought microspot.ch’s media performance to new heights (display advertising — banners, etc.).

Beispiel-Ads

Alle Display Social Media

SLRG-Halfpage-Ad

SLRG-Rectangle

Facebook Video-Link-Ad

Visana-SLRG-Facebook-Story

Visana-SLRG-Snapchat-Ads

Intergalactic good results

Highest CPX

We maximized performance to the highest possible utility limit (CPX) without reducing necessary visibility.

Cost reduction

Attackera optimized display advertising in two ways: To achieve visibility with the necessary number of impressions (visibility of the ad) on the one hand and to keep both, ROI (return on investment) and cost per click (CPC) low on the other hand. Microspot’s objectives were exceeded.

Efficient budget

We managed to continuously redirect the budget in such a way that the strongest advertising channel accounted for the revenues. All other channels supplied the funnel with traffic and were automatically enriched via the product feeds (product information) and audience lists.

With this space mission we won the gold medal at the Best of Swiss Web Award 2018. Microspot continues to be a satisfied customer of Attackera to this day.