
Attackera ist Mitglied der IAA (International Advertising Association)
radicant, a pioneer in Switzerland’s digital banking landscape, presents itself as an innovative start-up that wants to redefine the world of banking and investing. As a purely digital sustainability bank that offers the majority of its services via its own app, radicant marked its entry into the market with an ambitious launch in mid-2023.
radicant planned a comprehensive, cross-media campaign with the primary goal of acquiring new customers. As a newcomer, the challenge was to create the basis for this in a short space of time, namely to quickly raise awareness and gain trust.
A particular focus of the campaign was on digital channels in order to generate app downloads as efficiently and directly as possible. Attackera was commissioned to implement this strategy in the display, social media and SEA channels.
In addition, Attackera supported radicant in the area of tracking & analytics, including the optimization of the GA4 configuration. This move underlines radicant’s commitment to a data-driven and user-centric approach to continuously improve the customer experience and leverage digital progress.
In the implementation of this campaign, the focus was on the efficient use of advertising funds. To this end, advanced technologies in the form of artificial intelligence were used to continuously optimize the budget split. This strategic decision marks the shift from traditional, manual and often opaque budget planning to automated, AI-driven, cross-channel portfolio management.
The use of artificial intelligence not only significantly reduces time and effort, but also optimizes advertising spend. This approach ensures that every franc invested is used with maximum effectiveness to achieve optimal results. The implementation of this advanced technology underlines our commitment to innovation and efficiency in campaign management.
An initial GA4 and tracking audit formed the basis for the comprehensive data strategy, targeting channels such as display, Google Ads and social media with a focus on lead generation. Attackera integrated best-practice configurations and custom channel grouping in GA4 for precise cross-channel analysis, complemented by in-depth data analysis for conversion optimization and CPA reduction.
radicant’s entry with the newly launched radicant app was very successful. Simon Racine, Head of Marketing at radicant, is very satisfied with Attackera’s work: «Attackera has impressively demonstrated how online campaigns can be realized efficiently and successfully. Their in-depth know-how in the field of data & analytics is particularly remarkable. In addition, the company is characterized by uncomplicated and flexible customer support, which makes them a valuable partner in this sector. In view of these positive experiences, we are definitely looking to continue our collaboration with Attackera.»