radicant: Efficient new customer generation in the shortest possible time

Starting point

radi­cant, a pio­neer in Switzerland’s digital ban­king land­scape, pres­ents itself as an inno­va­tive start-up that wants to rede­fine the world of ban­king and inve­sting. As a purely digital sus­taina­bi­lity bank that offers the majo­rity of its ser­vices via its own app, radi­cant marked its entry into the market with an ambi­tious launch in mid-2023.

radi­cant planned a com­pre­hen­sive, cross-media cam­paign with the pri­mary goal of acqui­ring new cus­to­mers. As a new­comer, the chall­enge was to create the basis for this in a short space of time, namely to quickly raise awa­re­ness and gain trust.

A par­ti­cular focus of the cam­paign was on digital chan­nels in order to gene­rate app down­loads as effi­ci­ently and directly as pos­sible. Attackera was com­mis­sioned to imple­ment this stra­tegy in the dis­play, social media and SEA channels.

In addi­tion, Attackera sup­ported radi­cant in the area of tracking & analytics, inclu­ding the opti­mization of the GA4 con­fi­gu­ra­tion. This move under­lines radicant’s com­mit­ment to a data-driven and user-cen­tric approach to con­ti­nuously improve the cus­tomer expe­ri­ence and leverage digital progress.

Example ads

AI-supported budget allocation

In the imple­men­ta­tion of this cam­paign, the focus was on the effi­cient use of advertising funds. To this end, advanced tech­no­lo­gies in the form of arti­fi­cial intel­li­gence were used to con­ti­nuously opti­mize the budget split. This stra­tegic decision marks the shift from tra­di­tional, manual and often opaque budget plan­ning to auto­mated, AI-driven, cross-channel port­folio management.

The use of arti­fi­cial intel­li­gence not only signi­fi­cantly reduces time and effort, but also opti­mizes advertising spend. This approach ensures that every franc inve­sted is used with maximum effec­ti­ve­ness to achieve optimal results. The imple­men­ta­tion of this advanced tech­no­logy under­lines our com­mit­ment to inno­va­tion and effi­ci­ency in cam­paign management.

GA4 profitably integrated

An initial GA4 and tracking audit formed the basis for the com­pre­hen­sive data stra­tegy, tar­ge­ting chan­nels such as dis­play, Google Ads and social media with a focus on lead gene­ra­tion. Attackera inte­grated best-prac­tice con­fi­gu­ra­tions and custom channel grou­ping in GA4 for pre­cise cross-channel ana­lysis, com­ple­mented by in-depth data ana­lysis for con­ver­sion opti­mization and CPA reduction.


radicant’s entry with the newly laun­ched radi­cant app was very suc­cessful. Simon Racine, Head of Marketing at radi­cant, is very satis­fied with Attackera’s work: «Attackera has impres­si­vely demon­strated how online cam­paigns can be rea­lized effi­ci­ently and suc­cessfully. Their in-depth know-how in the field of data & analytics is par­ti­cu­larly remar­kable. In addi­tion, the com­pany is cha­rac­te­rized by uncom­pli­cated and fle­xible cus­tomer sup­port, which makes them a valuable partner in this sector. In view of these posi­tive expe­ri­ences, we are defi­ni­tely loo­king to con­tinue our col­la­bo­ra­tion with Attackera.»