radicant: Efficient new customer generation in the shortest possible time

radi­cant, a pio­neer in Switzerland’s digital ban­king land­scape, pres­ents itself as an inno­va­tive start-up that wants to rede­fine the world of ban­king and inve­sting. As a purely digital sus­taina­bi­lity bank that offers the majo­rity of its ser­vices via its own app, radi­cant marked its entry into the market with an ambi­tious launch in mid-2023.

radi­cant planned a com­pre­hen­sive, cross-media cam­paign with the pri­mary goal of acqui­ring new cus­to­mers. As a new­comer, the chall­enge was to create the basis for this in a short space of time, namely to quickly raise awa­re­ness and gain trust.

A par­ti­cular focus of the cam­paign was on digital chan­nels in order to gene­rate app down­loads as effi­ci­ently and directly as pos­sible. Attackera was com­mis­sioned to imple­ment this stra­tegy in the dis­play, social media and SEA channels.

In addi­tion, Attackera sup­ported radi­cant in the area of tracking & analytics, inclu­ding the opti­mization of the GA4 con­fi­gu­ra­tion. This move under­lines radicant’s com­mit­ment to a data-driven and user-cen­tric approach to con­ti­nuously improve the cus­tomer expe­ri­ence and leverage digital progress.